The Moz Top 10

The Moz Top 10 What You Need to Know in the World of Inbound Marketing and SEO October 2013, #2 - Subscribe here

GoodUI Don't miss these 28 (and counting!) top-notch, actionable ideas on how to improve your website's user interface to both tickle your visitors and improve your conversion rates.

Mega-SERP: A Visual Guide to Google Google is revolutionizing the search results page almost daily. What happens when a crazy scientist mashes all of Google's new search results features onto one page?

Google to Sell Users' Endorsements The world's largest search engine changed their terms of service to allow them to show more personal endorsements alongside paid advertisements. What's this mean to privacy and online search?

How to Diagnose Your Traffic Drop After Google released the Hummingbird update, more webmasters became confused over traffic fluctuations more than ever. Was it Panda, Penguin, or something else? Michael Cottam shows you his technique for site diagnosis.

8 Effective Email Marketing Strategies, Backed by Science Email marketing best practices are often confusing riddles supported only by anecdotal evidence. Cut to the surprising truth with these eight tips that may make you rethink your email tactics.

How Google is Changing Long-Tail Search with Efforts Like Hummingbird The Hummingbird update was different from the major algorithm updates like Penguin and Panda. In this video, Moz founder Rand Fishkin explains what effect that has on long-tail searches and how those continue to evolve.

(not provided) Global Report We've heard the hype, but how big is the actual impact of (not provided) keywords? Tracking over 5,000 websites, the folks at SERPS.com display the latest numbers and charts, updated daily.

The Truly Monumental Guide to Building Online Communities This beautiful guide details step by step the process of building your very own online community from the ground up. It's the perfect way to expand your reach and help future-proof your inbound marketing efforts.

You Can Increase Your Intelligence: 5 Ways to Maximize Your Cognitive Potential Is your intelligence set for life, or can you actual make yourself smarter. Scientific American published these five actionable tips to improve your mental acumen and make yourself a more intelligent marketer.

The Advanced Guide to Sweepstakes A well-run online sweepstakes can earn brand attention, mentions, community goodwill, press, and more. Discover your own sweepstakes powerhouse with this start-to-finish guide.

Read More

Google's Hummingbird Update

Google's Hummingbird Update

Read More

Up coming SEO from Google

What should we expect in the next few months in terms of SEO for Google? 

 

Read More

Markup for Organization Logos

English: Google Logo officially released on May 2010 (Photo credit: Wikipedia)

Official Google Webmaster Central Blog

---

Using schema.org markup for organization logos

Posted: 15 May 2013 01:52 PM PDT

Webmaster level: all

Today, we’re launching support for the schema.org markup for organization logos, a way to connect your site with an iconic image. We want you to be able to specify which image we use as your logo in Google search results.

Using schema.org Organization markup, you can indicate to our algorithms the location of your preferred logo. For example, a business whose homepage is www.example.com can add the following markup using visible on-page elements on their homepage:

<div itemscope itemtype="http://schema.org/Organization">
  <a itemprop="url" href="http://www.example.com/">Home</a>
  <img itemprop="logo" src="http://www.example.com/logo.png" />
</div>

More... 

Related articles

• Schema.org

Read More

Fear of Google

Don’t Let FOG (Fear of Google) Kill All Your SEO – 3 Ways to Avoid Under-Optimization

By Elisa Gabbert, Published January 17, 2013

Read More

How to get customers for free

How to get customers for free: Rand Fishkin from SEOmoz at GROW

 

Fishkin’s top 10 tips for generating inbound content:

1. Build a content strategy, not just a blog.
2. Be willing to fail repeatedly before you find what works.
3. Content doesn’t just mean blog posts, articles, and info graphics — be willing to get creative.
4. Put all your content on one domain, under one brand (no subdomains!).
5. Experiment with lots of potential networks.
6. Combine keyword research and tweetable titles.
7. Build relationships with the right influencers using three tools: Google Reader search, FollowerWonk, and findpeopleonplus.com.
8. Time things right by using tools to determine when your community is online such as tweriod.com and Google Insights for search.
9. Use del-author from Google and post to Google+ … that puts a picture by the search result for your content on Google, and as Fishkin says, users think ”picture = good, me click picture”
10. Don’t ignore advertising … SEOmoz uses retargeting because social ads get more effective the bigger your inbound brand grows.
11. Combine all these for the biggest impact......

Read More

$26K in safe bought on eBay

Bartlett man finds $26,000 in safe bought on eBay

Read More