The Moz Top 10

The Moz Top 10 What You Need to Know in the World of Inbound Marketing and SEO October 2013, #2 - Subscribe here

GoodUI Don't miss these 28 (and counting!) top-notch, actionable ideas on how to improve your website's user interface to both tickle your visitors and improve your conversion rates.

Mega-SERP: A Visual Guide to Google Google is revolutionizing the search results page almost daily. What happens when a crazy scientist mashes all of Google's new search results features onto one page?

Google to Sell Users' Endorsements The world's largest search engine changed their terms of service to allow them to show more personal endorsements alongside paid advertisements. What's this mean to privacy and online search?

How to Diagnose Your Traffic Drop After Google released the Hummingbird update, more webmasters became confused over traffic fluctuations more than ever. Was it Panda, Penguin, or something else? Michael Cottam shows you his technique for site diagnosis.

8 Effective Email Marketing Strategies, Backed by Science Email marketing best practices are often confusing riddles supported only by anecdotal evidence. Cut to the surprising truth with these eight tips that may make you rethink your email tactics.

How Google is Changing Long-Tail Search with Efforts Like Hummingbird The Hummingbird update was different from the major algorithm updates like Penguin and Panda. In this video, Moz founder Rand Fishkin explains what effect that has on long-tail searches and how those continue to evolve.

(not provided) Global Report We've heard the hype, but how big is the actual impact of (not provided) keywords? Tracking over 5,000 websites, the folks at SERPS.com display the latest numbers and charts, updated daily.

The Truly Monumental Guide to Building Online Communities This beautiful guide details step by step the process of building your very own online community from the ground up. It's the perfect way to expand your reach and help future-proof your inbound marketing efforts.

You Can Increase Your Intelligence: 5 Ways to Maximize Your Cognitive Potential Is your intelligence set for life, or can you actual make yourself smarter. Scientific American published these five actionable tips to improve your mental acumen and make yourself a more intelligent marketer.

The Advanced Guide to Sweepstakes A well-run online sweepstakes can earn brand attention, mentions, community goodwill, press, and more. Discover your own sweepstakes powerhouse with this start-to-finish guide.

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Algorithm Change by Google

How to identify and fix Google Panda in 2012

Panda basics

• * Panda is about dealing with bad content, not bad links. Bad content comes in different flavours: duplicate, weak, thin and template
  
• * Panda acts like a domain wide penalty: your whole site is affected and your good stuff is dragged down by your bad stuff
  
• * Web crawler accessibility issues affect how search engines see, and therefore assess, your content. Often, badly designed Information Architectures compound the problems with already weak content

Large sites that have many pages, templates content and lots of sub-categories are the most at risk. If you haven’t been monitoring and fixing your accessibility issues, as highlighted in Google Webmaster Tools, you are at risk....

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Continuing the AdSense in Your City journey

The AdSense in Your City optimization team was back on the road again and recently hosted over 40 publishers in Walnut Creek, CA.  Publishers in attendance learned about top optimization tips, our DoubleClick for Publishers Small Business product and the Google +1 button. Each publisher also received a 1:1 optimization session with one of our specialists.

One publisher shared his thoughts on the experience he had:
“I traveled over hours to attend this event and found it well worth it. The presentation was great and the one on one session was invaluable. Also, networking with other content publishers at the event added even more value to the experience. A must attend for anyone looking to optimize their websites and increase AdSense revenue.”

If you’d like to attend an event, we’re heading to Kansas City, MO next week and there are still a few spots open. We’ll also be going to Chicago, IL and Las Vegas, NV in the coming weeks. If you’re interested in learning more about AdSense optimization and meeting our team, please fill out our interest form.

We asked publishers to share what AdSense has given them.

Thanks to all of our publishers who came to Walnut Creek. We had a great time working with you and hearing your AdSense stories.

Posted by Courtney Yamada, AdSense Optimization Team

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