Algorithm Change by Google

How to identify and fix Google Panda in 2012

Panda basics

• * Panda is about dealing with bad content, not bad links. Bad content comes in different flavours: duplicate, weak, thin and template
  
• * Panda acts like a domain wide penalty: your whole site is affected and your good stuff is dragged down by your bad stuff
  
• * Web crawler accessibility issues affect how search engines see, and therefore assess, your content. Often, badly designed Information Architectures compound the problems with already weak content

Large sites that have many pages, templates content and lots of sub-categories are the most at risk. If you haven’t been monitoring and fixing your accessibility issues, as highlighted in Google Webmaster Tools, you are at risk....