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Are you looking to infuse new life into your marketing strategy? If so, we’d like to tell you more about Google Affiliate Network, a powerful platform that gives you access to trusted affiliate publishers who actively promote your products and drive high-quality traffic to your site. Best of all, you only pay for valid conversions. What is affiliate marketing?
Over one third of global marketers use affiliate marketing as a key component of their online marketing strategy. Affiliate marketing allows you to leverage the reach, influence, and promotional methods of trusted publisher affiliates. These publishers place your ads or links on their site with the goal of driving a sale, lead, or other high-value online goal that you define. You pay only when a user clicks through one of your affiliates and performs a desired action.
How is affiliate marketing different from my AdWords campaigns?
Unlike the campaigns you run through AdWords, affiliate marketing is an ongoing performance-based program that you actively run with a group of affiliates whom you have selected to promote your product or service. Your affiliates choose which of your ads to run on their website, and they earn a performance fee for valid conversions. Google Affiliate Network’s online interface allows you to set up your affiliate program, track conversions, manage your affiliates, and promote your site to our thousands of publishers. A well-executed affiliate marketing program can be a great complement to your search, display, and offline campaigns.
What types of publishers are in Google Affiliate Network?
Google Affiliate Network has a rapidly-growing global network of publishers in all verticals. All publishers in the network abide by both AdSense and Google Affiliate Network policies, ensuring that you pay only for valid conversions. Below are just a few examples of the publishers in our network:
If you’re an online business interested in starting an affiliate program, Google Affiliate Network may be a good fit for you. Please note that advertising with Google Affiliate Network is currently only available to advertisers based in the United States, and a select group of advertisers based in Canada and the UK. We will be sure to let you know when other locales are supported. Click the “Sign up now” button below to receive more information about Google Affiliate Network and speak with a sales representative.
If you are an online publisher and would like to monetize your website with affiliate ads, please visit our publisher sign-up form.
Posted by Erica Sievert, Product Marketing Manager, Google Affiliate Network
Today, we’re excited to announce Adwords Editor 9.5! This version supports Campaign Experiments, Location Extensions, and plenty of other features to boost your productivity while managing your AdWords campaigns. We've highlighted the key changes below, and you can see the complete list of feature updates in the AdWords Editor Version 9.5 release notes. AdWords Editor Version 9.5 highlights:
Campaign Experiments You can now do the following to maintain your campaign experiments:
Apply and edit an experiment status (e.g. “control only”, “experiment only”, “control and experiment”) at the ad group, ad, or keyword level.
Apply and edit a Default Max. CPC, Display Network Max. CPC, or Max. CPM bid multiplier at the ad group level.
Apply and edit a Max. CPC bid multiplier at the keyword level.
Import and export experiment status and bid multipliers in both CSV and XML formats.
Location Extensions Version 9.5 supports new and existing location extensions. You can create new manual location extensions for any address, modify existing locations, and download/upload location extensions in CSV and XML formats.
Background Download If you’re working on several large accounts, you can now download them in the background while you’re working on another open account. This can be a great timesaver by allowing you to continue working rather than waiting for the download to finish.
We also listened to your feedback and made several usability improvements, including improved revert functionality and streamlined Add Multiple Items workflow.
The next time you log into your AdWords Editor account, you will be prompted to upgrade. You may also download Version 9.5 from the AdWords Editor website. After you install the new version of AdWords Editor, you will need to download your accounts again. To preserve your comments and unposted changes, select the Backup then Upgrade option in the automatic upgrade prompt and save the backup file to your computer. Then, re-download your account and import the backup file to AdWords Editor. A small portion of users may need to manually uninstall the previous version of AdWords Editor.
Google News recently updated our infrastructure to crawl with Google’s primary user-agent, Googlebot. What does this mean? Very little to most publishers. Any news organizations that wish to opt out of Google News can continue to do so: Google News will still respect the robots.txt entry for Googlebot-News, our former user-agent, if it is more restrictive than the robots.txt entry for Googlebot.
Our Help Center provides detailed guidance on using the robots exclusion protocol for Google News, and publishers can contact the Google News Support Team if they have any questions, but we wanted to first clarify the following:
Although you’ll now only see the Googlebot user-agent in your site’s logs, no need to worry: the appearance of Googlebot instead of Googlebot-News is independent of our inclusion policies. (You can always check whether your site is included in Google News by searching with the “site:” operator. For instance, enter “site:yournewssite.com” in the search field for Google News, and if you see results then we are currently indexing your news site.)
Your analytics tool will still be able to differentiate user traffic coming to your website from Google Search and traffic coming from Google News, so you should see no changes there. The main difference is that you will no longer see occasional automated visits to your site from the Googlebot-news crawler.
If you’re currently respecting our guidelines for Googlebot, you will not need to make any code changes to your site. Sites that have implemented subscriptions using a metered model or who have implemented First Click Free will not experience any changes. For sites which require registration, payment or login prior to reading any full article, Google News will only be able to crawl and index the title and snippet that you show all users who visit your page. Our Webmaster Guidelines provide additional information about “cloaking” (i.e., showing a bot a different version than what users experience). Learn more about Google News and subscription publishers in this Help Center article.
Rest assured, your Sitemap will still be crawled. This change does not affect how we crawl News Sitemaps. If you are a News publisher who hasn’t yet set up a News Sitemap and are interested in getting started, please follow this link.
For any publishers that wish to opt out of Google News and stay in Google Search, you can simply disallow Googlebot-news and allow Googlebot. For more information on how to do this, consult our Help Center.
As with any website, from time to time we need to make updates to our infrastructure. At the same time, we want to continue to provide as much control as possible to news web sites. We hope we have answered any questions you might have about this update. If you have additional questions, please check out our Help Center.
Posted by David Smydra, Google News Product Specialist
Apple became the world's most valuable company just 12 days ago, worth an estimated $337bn (e235bn). Yet, no sooner had it pipped oil firm Exxon in the rich stakes than another behemoth was flexing its muscles.
On Monday, Google stunned the technology world by acquiring Motorola Mobility in a massive $12.5bn (€8.7bn) deal. It's a move that almost certainly means the search engine giant is going after Apple's lucrative hardware market -- chiefly smartphones and tablet computers...
M&A is all about taking risk. And Google can afford a lot of it. You’ve probably read that Google has agreed to pay an eye-popping $2.5 billion to Motorola Mobility—or 20% of the purchase price– if Google can’t make it past the government gauntlet...
This week we launched an update to sitelinks to improve the organization and quality of our search results. Sitelinks are the two columns of links that appear under some search results and ads that help users easily navigate deeper into the site. Sitelinks haven’t changed fundamentally: they’re still generated and ranked algorithmically based on the link structure of your site, and they’ll only appear if useful for a particular query.
Sitelinks before today’s changes
Here’s how we’ve improved sitelinks with today’s launch:
Visibility. The links have been boosted to full-sized text, and augmented with a green URL and one line of text snippet, much like regular search results. This increases the prominence of both the individual sitelinks and the top site overall, making them easier to find.
Flexibility. Until now, each site had a fixed list of sitelinks that would either all appear or not appear; there was no query-specific ranking of the links. With today’s launch, sitelink selection and ranking can change from query to query, allowing more optimized results. In addition, the maximum number of sitelinks that can appear for a site has been raised from eight to 12, and the number shown also varies by query.
Clarity. Previously, pages from your site could either appear in the sitelinks, in the regular results, or both. Now we’re making the separation between the top domain and other domains a bit clearer. If sitelinks appear for the top result, then the rest of the results below them will be from other domains. One exception to this is if the top result for a query is a subpart of a domain. For instance, the query [the met exhibitions] has www.metmuseum.org/special/ as the top result, and its sitelinks are all from within the www.metmuseum.org/special section of the site. However, the rest of the results may be from other parts of the metmuseum.org domain, like store.metmuseum.org or blog.metmuseum.org/alexandermcqueen/about.
Quality. These user-visible changes are accompanied by quality improvements behind the scenes. The core improvement is that we’ve combined the signals we use for sitelinks generation and ranking -- like the link structure of your site -- with our more traditional ranking system, creating a better, unified algorithm. From a ranking perspective, there’s really no separation between “regular” results and sitelinks anymore.
Sitelinks after today’s changes
These changes are also reflected in Webmaster Tools, where you can manage the sitelinks that appear for your site. You can now suggest a demotion to a sitelink if it’s inappropriate or incorrect, and the algorithms will take these demotions into account when showing and ranking the links (although removal is not guaranteed). Since sitelinks can vary over time and by query, it no longer makes sense to select from a set list of links -- now, you can suggest a demotion of any URL for any parent page. Up to 100 demotions will be allowed per site. Finally, all current sitelink blocks in Webmaster Tools will automatically be converted to the demotions system. More information can be found in our Webmaster Tools Help Center.
It’s also worth mentioning a few things that haven’t changed. One-line sitelinks, where sitelinks can appear as a row of links on multiple results, and sitelinks on ads aren’t affected. Existing best practices for the link structure of your site are still relevant today, both for generating good quality sitelinks and to make it easier for your visitors. And, as always, you can raise any questions or comments in our Webmaster Help Forum.
Written by Harvey Jones, Software Engineer, & Raj Krishnan, Product Manager, Sitelinks team
Over the past couple of years, we’ve released over 375 videos on our YouTube channel, with the majority of them answering direct questions from webmasters. Today, we’re starting to release a freshly baked batch of videos, and you might notice that some of these are a little different. Don’t worry, they still have Matt Cutts in a variety of colored shirts. Instead of only focusing on quick answers to specific questions, we’ve created some longer videos which cover important webmaster-related topics. For example, if you were wondering what the limits are for 301 redirects at Google, we now have a single video for that:
Thanks to everyone who submitted questions for this round. You can be the first to hear about the new videos as they’re released by subscribing to our channel or following us on Twitter.
Posted by Michael Wyszomierski, Search Quality Team
Everyone on the web knows how frustrating it is to perform a search and find websites gaming the search results. These websites can be considered webspam - sites that violate Google’s Webmaster Guidelines and try to trick Google into ranking them highly. Here at Google, we work hard to keep these sites out of your search results, but if you still see them, you can notify us by using our webspam report form. We’ve just rolled out a new, improved webspam report form, so it’s now easier than ever to help us maintain the quality of our search results. Let’s take a look at some of our new form’s features:....
Google Hotel Finder aims to make planning your next trip easier and perhaps cheaper.
Perhaps one of Google’s most interesting (or annoying, depending on your perspective) qualities is a willingness to release half-baked products and make changes on the fly. Today Google released Hotel Finder and called it an “experimental search tool.” Like newly released Google Plus, there is a “Send Feedback” link prominently displayed; the company acknowledges it won’t be perfect....
By JOHN LETZING Google Inc. was denied a bid to have an internal memo that proposed licensing Oracle Corp.'s Java software sealed and redacted from the public record, as part of litigation over Google's use of Java in its Android mobile phone software...
Google has acquired Dealmap, a California-based startup that will fuel Mountain View's efforts to mimic Groupon.
Launched in May 2010, Dealmap aggregates "daily deals" from hundreds of sources, and according to the company, its various services are now used by over 2 million people...
A new search engine optimization firm called Plussems is offering package deals on Google +1 button clicks, The Atlantic reported this week.
The +1 button, which Google launched earlier this year, lets online users who hold a Google account vote up or give kudos to a site, search result, or online advertisement...
Having trouble selecting those tiny links with your big, ol' digits on that swanked-out slab? Don't you worry, Google's just made some slate-friendly improvements to its bread and butter search site, and it's available for iPad and Honeycomb 3.1+ users...
The Bears made a bunch of signings on Friday, but one stood out for me – Defensive End Vernon Gholston. The former Jets’ first round draft pick – the sixth pick overall – will join the Bears to be a pass rusher. Here’s the problem – in three seasons with the New York Jets he has ZERO career sacks. It’s such a typical Bears move to bring in a pass rusher who can’t rush the passer. When I heard the name Vernon Gholston, two names came to mind – Michael Haynes and Gaines Adams, rest his soul. Do either of those names inspire confidence?
WASHINGTON — Google, which purchased a leading flight software company earlier this year, has launched a new tool for finding hotels.
Hotel Finder is an "experimental search tool" designed to help users locate and book hotels, Google software engineer Andrew McCarthy said in a blog post.
Hotel Finder, which is restricted to the United States for now, lets a user refine their choice by geographic area using Google Maps and select hotels using various criteria including price, the number of stars and user ratings...
Showered with intense praise and criticism during its first month out in a limited beta trial, Google+ has eluded the failures of other Google social networking efforts, but it's too early to tell if it will fulfill its ultimate mission as a Facebook slayer...
Google earlier this month purchased more than 1,000 patents from IBM, covering a broad array of technologies.
The 1,030 patents address server and router architectures, chip fabrication, and search technologies. The purchases were recorded around mid-July and were first described in a blog post by SEO by the Sea. Media outlets such as The Wall Street Journal and Bloomberg received confirmations of the deal from Google.
You’ve probably already improved the lives of your friends and family members by helping them switch to Gmail, but what about that one friend who still hasn’t made the switch? It’s time to take a stand and stage an intervention.
Google has hit a delay with its planned purchase of AdMeld: the feds are asking for more information before they sign off on the $400 million deal.
Google revealed this afternoon that the Department of Justice has issued a "second request" for more information...
SAP has teamed up with Google to enable its customers to mashup data with the search giant's mapping capabilities so they can visually report on business conditions such as sales by territory, loan risk by region, or defaults by neighborhood...
Google Inc. (GOOG) General Counsel Kent Walker said the smartphone industry is in an arms race for patents that is hurting consumers and leaving the company to “sort through the mess” of litigation...
Google Street View cars are at the center of a brand new privacy scandal after it was revealed that the search giant collected the street addresses and unique identifying information for millions of laptops, media players, and other wireless devices. And until recently, the data was available to anyone who put in the right Google search...
Search engine optimization companies have started targeting Google's +1 feature--you can now pay companies to "+1" your website.
SEO companies, such as SEO Shop, are now offering packages of Google +1's. SEO Shop sells its +1's at Plussem.com, where you can purchase 50 +1's for $10, 250 +1's for $30, and 2,000 +1's for $170. SEO Shop has, naturally, gone to great lengths to conceal its activities from Google itself...
Google has removed third party review sites from Google Places. Previously, Places pulled reviews from Yelp, TripAdvisor, Urban Spoon and CitySearch, as well as their own Google Places reviews. When the service initially launched about a year ago, these third party sites griped that their content was unfairly being used by Google, and that the Places reviews were appearing above their content...
You may have noticed that the Parameter Handling feature disappeared from the Site configuration > Settings section of Webmaster Tools. Fear not; you can now find it under its new name, URL Parameters! Along with renaming it, we refreshed and improved the feature. We hope you’ll find it even more useful. Configuration of URL parameters made in the old version of the feature will be automatically visible in the new version. Before we reveal all the cool things you can do with URL parameters now, let us remind you (or introduce, if you are new to this feature) of the purpose of this feature and when it may come in handy...
According to papers filed late on Wednesday, Google spent $2.06 million on federal lobbying in the second quarter of 2011 - up from $1.48 million in the first quarter, and a 54% boost over the same period last year...
Press Trust of India / Boston July 22, 2011, 12:26 IST
Google's latest offering 'Google Plus' is steadily gaining ground in the social networking space, so far dominated by Facebook, with the internet giant's social network attracting about 20 million visitors in the initial three weeks and nearly half of these visitors hailing from US and India...
19 July, 2011Google Plus vs Facebook fight may take sometime to decide the winner. Meanwhile Google+ iPhone app launched after weeks of wait and watch...
Google’s Webmaster Team is responsible for most of Google’s informational websites like Google’s Jobs site or Privacy Centers. Maintaining tens of thousands of pages and constantly releasing new Google sites requires more than just passion for the job: it requires quality management.
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