The Moz Top 10

The Moz Top 10 What You Need to Know in the World of Inbound Marketing and SEO October 2013, #2 - Subscribe here

GoodUI Don't miss these 28 (and counting!) top-notch, actionable ideas on how to improve your website's user interface to both tickle your visitors and improve your conversion rates.

Mega-SERP: A Visual Guide to Google Google is revolutionizing the search results page almost daily. What happens when a crazy scientist mashes all of Google's new search results features onto one page?

Google to Sell Users' Endorsements The world's largest search engine changed their terms of service to allow them to show more personal endorsements alongside paid advertisements. What's this mean to privacy and online search?

How to Diagnose Your Traffic Drop After Google released the Hummingbird update, more webmasters became confused over traffic fluctuations more than ever. Was it Panda, Penguin, or something else? Michael Cottam shows you his technique for site diagnosis.

8 Effective Email Marketing Strategies, Backed by Science Email marketing best practices are often confusing riddles supported only by anecdotal evidence. Cut to the surprising truth with these eight tips that may make you rethink your email tactics.

How Google is Changing Long-Tail Search with Efforts Like Hummingbird The Hummingbird update was different from the major algorithm updates like Penguin and Panda. In this video, Moz founder Rand Fishkin explains what effect that has on long-tail searches and how those continue to evolve.

(not provided) Global Report We've heard the hype, but how big is the actual impact of (not provided) keywords? Tracking over 5,000 websites, the folks at SERPS.com display the latest numbers and charts, updated daily.

The Truly Monumental Guide to Building Online Communities This beautiful guide details step by step the process of building your very own online community from the ground up. It's the perfect way to expand your reach and help future-proof your inbound marketing efforts.

You Can Increase Your Intelligence: 5 Ways to Maximize Your Cognitive Potential Is your intelligence set for life, or can you actual make yourself smarter. Scientific American published these five actionable tips to improve your mental acumen and make yourself a more intelligent marketer.

The Advanced Guide to Sweepstakes A well-run online sweepstakes can earn brand attention, mentions, community goodwill, press, and more. Discover your own sweepstakes powerhouse with this start-to-finish guide.

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Google's Hummingbird Update

Google's Hummingbird Update

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Up coming SEO from Google

What should we expect in the next few months in terms of SEO for Google? 

 

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Markup for Organization Logos

English: Google Logo officially released on May 2010 (Photo credit: Wikipedia)

Official Google Webmaster Central Blog

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Using schema.org markup for organization logos

Posted: 15 May 2013 01:52 PM PDT

Webmaster level: all

Today, we’re launching support for the schema.org markup for organization logos, a way to connect your site with an iconic image. We want you to be able to specify which image we use as your logo in Google search results.

Using schema.org Organization markup, you can indicate to our algorithms the location of your preferred logo. For example, a business whose homepage is www.example.com can add the following markup using visible on-page elements on their homepage:

<div itemscope itemtype="http://schema.org/Organization">
  <a itemprop="url" href="http://www.example.com/">Home</a>
  <img itemprop="logo" src="http://www.example.com/logo.png" />
</div>

More... 

Related articles

• Schema.org

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Fear of Google

Don’t Let FOG (Fear of Google) Kill All Your SEO – 3 Ways to Avoid Under-Optimization

By Elisa Gabbert, Published January 17, 2013

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How to get customers for free

How to get customers for free: Rand Fishkin from SEOmoz at GROW

 

Fishkin’s top 10 tips for generating inbound content:

1. Build a content strategy, not just a blog.
2. Be willing to fail repeatedly before you find what works.
3. Content doesn’t just mean blog posts, articles, and info graphics — be willing to get creative.
4. Put all your content on one domain, under one brand (no subdomains!).
5. Experiment with lots of potential networks.
6. Combine keyword research and tweetable titles.
7. Build relationships with the right influencers using three tools: Google Reader search, FollowerWonk, and findpeopleonplus.com.
8. Time things right by using tools to determine when your community is online such as tweriod.com and Google Insights for search.
9. Use del-author from Google and post to Google+ … that puts a picture by the search result for your content on Google, and as Fishkin says, users think ”picture = good, me click picture”
10. Don’t ignore advertising … SEOmoz uses retargeting because social ads get more effective the bigger your inbound brand grows.
11. Combine all these for the biggest impact......

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$26K in safe bought on eBay

Bartlett man finds $26,000 in safe bought on eBay

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Finding more high-quality sites in search

Finding more high-quality sites in search

2/24/2011 06:50:00 PM

Our goal is simple: to give people the most relevant answers to their queries as quickly as possible. This requires constant tuning of our algorithms, as new content-both good and bad-comes online all the time.


Many of the changes we make are so subtle that very few people notice them. But in the last day or so we launched a pretty big algorithmic improvement to our ranking-a change that noticeably impacts 11.8% of our queries-and we wanted to let people know what’s going on. This update is designed to reduce rankings for low-quality sites-sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites-sites with original content and information such as research, in-depth reports, thoughtful analysis and so on....

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Page layout algorithm improvement

Page layout algorithm improvement

1/19/12 | 3:00:00 PM

In our ongoing effort to help you find more high-quality websites in search results, today we’re launching an algorithmic change that looks at the layout of a webpage and the amount of content you see on the page once you click on a result....

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17 search quality highlights: January

1. Fresher results
2. Faster autocomplete.
3. Autocomplete spelling corrections
4. Better spelling full-page replacement
5. Better spelling corrections for rare queries
6. Improve detection of recurrent event pages
7. High-quality sites algorithm improvements
8. Cross-language refinements
9. English on Google Saudi Arabia - google.com.sa
10. Improved scrolling for Image Search
11. Improved image search quality
12. More relevant related searches
13. Blending of news results
14. Automatically disable Google Instant based on computer speed

17 search quality highlights: January

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Algorithm Change by Google

How to identify and fix Google Panda in 2012

Panda basics

• * Panda is about dealing with bad content, not bad links. Bad content comes in different flavours: duplicate, weak, thin and template
  
• * Panda acts like a domain wide penalty: your whole site is affected and your good stuff is dragged down by your bad stuff
  
• * Web crawler accessibility issues affect how search engines see, and therefore assess, your content. Often, badly designed Information Architectures compound the problems with already weak content

Large sites that have many pages, templates content and lots of sub-categories are the most at risk. If you haven’t been monitoring and fixing your accessibility issues, as highlighted in Google Webmaster Tools, you are at risk....

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Google Analytics: New features for your Dec campaigns

Monthly Product Update   December 2011 Each month we work hard to improve your Analytics experience. Here is a quick snapshot of what we've been up to. Site Speed Reports  Learn which pages on your site load slowly. Slow loading pages often cause visitors to leave in frustration. Check out the Site Speed reports and you can see average load time by page. Simply go to the "Content" section and click "Site Speed". Visit ourHelp Center for more details. Webmaster Tools in Google Analytics  Understand more about your site's performance. Simply import information from Google Webmaster Tools into Google Analytics. Get SEO insights and understand how your site drives user engagement from Search (impressions, clicks, click through rate, and average position). Here is a link to step by step instructions. Expanded support for 40 Languages Google Analytics is now available in 9 additional languages: Arabic, Hebrew, Croatian, Hindi, Latvian, Romanian, Slovenian, Serbian and Ukrainian.   Tools for Google Analytics Case Study: See how Fairmont Raffles Hotel simplified ecommerce reports across international sites. Tools that simplify international ecommerce reporting are particularly useful now that the holiday shopping season is in full swing. Holiday Ecommerce Tips from Bill Kee, Product Manager for Google Analytics   Education & Resources Reaching your Goals with Analytics Is your website performing as well as it could be? Do you want to get more out of your digital marketing campaigns, including AdWords and other digital media? With so much data, it can be hard to know where to look first. Here's a couple of resources to help you reach your goals with Analytics. Learn how to Set up Goals in our help center Review a short video: Google Analytics Engagement Goals (play time: less than 2 minutes) Watch on demand - Webinar: reaching your goals   Happy Analyzing, The Google Analytics Team Was this information useful? Share your thoughts with us. Log in to your GA account to see these updates.   Google Analytics Resources: GA YouTube Channel | Help Center | Developer Hub | GA Blog

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Happy Holidays

Happy Holidays

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From Wikipedia founder Jimmy Wales

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Google Algorithm Change History

Google Algorithm Change History

 

Each year, Google changes its search algorithm up to 500-600 times.

656
inShare

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Unwrapping Ice Cream Sandwich on the Galaxy Nexus

Unwrapping Ice Cream Sandwich on the Galaxy Nexus

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More Google Wallet merchants are live. Now you can pay AND save in a single tap

More Google Wallet merchants are live. Now you can pay AND save in a single tap

10/17/2011 12:03:00 PM

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Google Earth downloaded more than one billion times

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Requesting reconsideration of your site

To request reconsideration of your site:

1. Sign in to Webmaster Tools with your Google Account.
2. Make sure you have added and verified the site you want reconsidered.
3. Request reconsideration of your site.

Keyword stuffing

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Continuing the AdSense in Your City journey

The AdSense in Your City optimization team was back on the road again and recently hosted over 40 publishers in Walnut Creek, CA.  Publishers in attendance learned about top optimization tips, our DoubleClick for Publishers Small Business product and the Google +1 button. Each publisher also received a 1:1 optimization session with one of our specialists.

One publisher shared his thoughts on the experience he had:
“I traveled over hours to attend this event and found it well worth it. The presentation was great and the one on one session was invaluable. Also, networking with other content publishers at the event added even more value to the experience. A must attend for anyone looking to optimize their websites and increase AdSense revenue.”

If you’d like to attend an event, we’re heading to Kansas City, MO next week and there are still a few spots open. We’ll also be going to Chicago, IL and Las Vegas, NV in the coming weeks. If you’re interested in learning more about AdSense optimization and meeting our team, please fill out our interest form.

We asked publishers to share what AdSense has given them.

Thanks to all of our publishers who came to Walnut Creek. We had a great time working with you and hearing your AdSense stories.

Posted by Courtney Yamada, AdSense Optimization Team

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