Tuesday, October 22, 2013

The Moz Top 10
What You Need to Know in the World of Inbound Marketing and SEO
October 2013, #2 - Subscribe here
Don't miss these 28 (and counting!) top-notch, actionable ideas on how to improve your website's user interface to both tickle your visitors and improve your conversion rates.
Google is revolutionizing the search results page almost daily. What happens when a crazy scientist mashes all of Google's new search results features onto one page?
The world's largest search engine changed their terms of service to allow them to show more personal endorsements alongside paid advertisements. What's this mean to privacy and online search?
How to Diagnose Your Traffic Drop
After Google released the Hummingbird update, more webmasters became confused over traffic fluctuations more than ever. Was it Panda, Penguin, or something else? Michael Cottam shows you his technique for site diagnosis.
Email marketing best practices are often confusing riddles supported only by anecdotal evidence. Cut to the surprising truth with these eight tips that may make you rethink your email tactics.
The Hummingbird update was different from the major algorithm updates like Penguin and Panda. In this video, Moz founder Rand Fishkin explains what effect that has on long-tail searches and how those continue to evolve.
We've heard the hype, but how big is the actual impact of (not provided) keywords? Tracking over 5,000 websites, the folks at SERPS.com display the latest numbers and charts, updated daily.
This beautiful guide details step by step the process of building your very own online community from the ground up. It's the perfect way to expand your reach and help future-proof your inbound marketing efforts.
Is your intelligence set for life, or can you actual make yourself smarter. Scientific American published these five actionable tips to improve your mental acumen and make yourself a more intelligent marketer.
A well-run online sweepstakes can earn brand attention, mentions, community goodwill, press, and more. Discover your own sweepstakes powerhouse with this start-to-finish guide.

Saturday, September 28, 2013

Wednesday, May 22, 2013

What should we expect in the next few months in terms of SEO for Google


Thursday, May 16, 2013

English: Google Logo officially released on Ma...
English: Google Logo officially released on May 2010 (Photo credit: Wikipedia)

Official Google Webmaster Central Blog

Link to Google Webmaster Central Blog

Using schema.org markup for organization logos
Posted: 15 May 2013 01:52 PM PDT
Webmaster level: all

Today, we’re launching support for the schema.org markup for organization logos, a way to connect your site with an iconic image. We want you to be able to specify which image we use as your logo in Google search results.

Using schema.org Organization markup, you can indicate to our algorithms the location of your preferred logo. For example, a business whose homepage is www.example.com can add the following markup using visible on-page elements on their homepage:

<div itemscope itemtype="http://schema.org/Organization">
  <a itemprop="url" href="http://www.example.com/">Home</a>
  <img itemprop="logo" src="http://www.example.com/logo.png" />
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Thursday, January 17, 2013

Monday, September 24, 2012

How to get customers for free: Rand Fishkin from SEOmoz at GROW


Fishkin’s top 10 tips for generating inbound content:
  1. Build a content strategy, not just a blog.
  2. Be willing to fail repeatedly before you find what works.
  3. Content doesn’t just mean blog posts, articles, and info graphics — be willing to get creative.
  4. Put all your content on one domain, under one brand (no subdomains!).
  5. Experiment with lots of potential networks.
  6. Combine keyword research and tweetable titles.
  7. Build relationships with the right influencers using three tools: Google Reader search, FollowerWonk, and findpeopleonplus.com.
  8. Time things right by using tools to determine when your community is online such as tweriod.com and Google Insights for search.
  9. Use del-author from Google and post to Google+ … that puts a picture by the search result for your content on Google, and as Fishkin says, users think ”picture = good, me click picture”
  10. Don’t ignore advertising … SEOmoz uses retargeting because social ads get more effective the bigger your inbound brand grows.
  11. Combine all these for the biggest impact......

Thursday, February 16, 2012

Bartlett man finds $26,000 in safe bought on eBay