How to get customers for free

How to get customers for free: Rand Fishkin from SEOmoz at GROW

 

Fishkin’s top 10 tips for generating inbound content:

1. Build a content strategy, not just a blog.
2. Be willing to fail repeatedly before you find what works.
3. Content doesn’t just mean blog posts, articles, and info graphics — be willing to get creative.
4. Put all your content on one domain, under one brand (no subdomains!).
5. Experiment with lots of potential networks.
6. Combine keyword research and tweetable titles.
7. Build relationships with the right influencers using three tools: Google Reader search, FollowerWonk, and findpeopleonplus.com.
8. Time things right by using tools to determine when your community is online such as tweriod.com and Google Insights for search.
9. Use del-author from Google and post to Google+ … that puts a picture by the search result for your content on Google, and as Fishkin says, users think ”picture = good, me click picture”
10. Don’t ignore advertising … SEOmoz uses retargeting because social ads get more effective the bigger your inbound brand grows.
11. Combine all these for the biggest impact......

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$26K in safe bought on eBay

Bartlett man finds $26,000 in safe bought on eBay

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Finding more high-quality sites in search

Finding more high-quality sites in search

2/24/2011 06:50:00 PM

Our goal is simple: to give people the most relevant answers to their queries as quickly as possible. This requires constant tuning of our algorithms, as new content-both good and bad-comes online all the time.


Many of the changes we make are so subtle that very few people notice them. But in the last day or so we launched a pretty big algorithmic improvement to our ranking-a change that noticeably impacts 11.8% of our queries-and we wanted to let people know what’s going on. This update is designed to reduce rankings for low-quality sites-sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites-sites with original content and information such as research, in-depth reports, thoughtful analysis and so on....

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Page layout algorithm improvement

Page layout algorithm improvement

1/19/12 | 3:00:00 PM

In our ongoing effort to help you find more high-quality websites in search results, today we’re launching an algorithmic change that looks at the layout of a webpage and the amount of content you see on the page once you click on a result....

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17 search quality highlights: January

1. Fresher results
2. Faster autocomplete.
3. Autocomplete spelling corrections
4. Better spelling full-page replacement
5. Better spelling corrections for rare queries
6. Improve detection of recurrent event pages
7. High-quality sites algorithm improvements
8. Cross-language refinements
9. English on Google Saudi Arabia - google.com.sa
10. Improved scrolling for Image Search
11. Improved image search quality
12. More relevant related searches
13. Blending of news results
14. Automatically disable Google Instant based on computer speed

17 search quality highlights: January

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Algorithm Change by Google

How to identify and fix Google Panda in 2012

Panda basics

• * Panda is about dealing with bad content, not bad links. Bad content comes in different flavours: duplicate, weak, thin and template
  
• * Panda acts like a domain wide penalty: your whole site is affected and your good stuff is dragged down by your bad stuff
  
• * Web crawler accessibility issues affect how search engines see, and therefore assess, your content. Often, badly designed Information Architectures compound the problems with already weak content

Large sites that have many pages, templates content and lots of sub-categories are the most at risk. If you haven’t been monitoring and fixing your accessibility issues, as highlighted in Google Webmaster Tools, you are at risk....

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