How to get customers for free

How to get customers for free: Rand Fishkin from SEOmoz at GROW

 

Fishkin’s top 10 tips for generating inbound content:

1. Build a content strategy, not just a blog.
2. Be willing to fail repeatedly before you find what works.
3. Content doesn’t just mean blog posts, articles, and info graphics — be willing to get creative.
4. Put all your content on one domain, under one brand (no subdomains!).
5. Experiment with lots of potential networks.
6. Combine keyword research and tweetable titles.
7. Build relationships with the right influencers using three tools: Google Reader search, FollowerWonk, and findpeopleonplus.com.
8. Time things right by using tools to determine when your community is online such as tweriod.com and Google Insights for search.
9. Use del-author from Google and post to Google+ … that puts a picture by the search result for your content on Google, and as Fishkin says, users think ”picture = good, me click picture”
10. Don’t ignore advertising … SEOmoz uses retargeting because social ads get more effective the bigger your inbound brand grows.
11. Combine all these for the biggest impact......

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