Finding more high-quality sites in search

Finding more high-quality sites in search

2/24/2011 06:50:00 PM

Our goal is simple: to give people the most relevant answers to their queries as quickly as possible. This requires constant tuning of our algorithms, as new content-both good and bad-comes online all the time.


Many of the changes we make are so subtle that very few people notice them. But in the last day or so we launched a pretty big algorithmic improvement to our ranking-a change that noticeably impacts 11.8% of our queries-and we wanted to let people know what’s going on. This update is designed to reduce rankings for low-quality sites-sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites-sites with original content and information such as research, in-depth reports, thoughtful analysis and so on....