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2:16 AM
Arpit Kothari - SEO Expert
Inside AdWords
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Posted: 31 Aug 2011 10:11 AM PDT
Two weeks ago, we headed up to San Francisco to participate in the Search Engine Strategies conference.
Over two days, our AdWords and DoubleClick representatives were able to
share, listen, and learn with several hundred of you. For those unable
to attend, here's a summary of some of the recent innovations we
highlighted at the show, and a few photos from our booth on the expo
floor.
Over two days, our AdWords and DoubleClick representatives were able to
share, listen, and learn with several hundred of you. For those unable
to attend, here's a summary of some of the recent innovations we
highlighted at the show, and a few photos from our booth on the expo
floor.
The AdWords team took the stage to share some of our latest Ad Innovations with the SES audience. During our presentation, we covered three areas of innovation designed to:
- Make AdWords easier to manage with automation features like Automated Rules and the Opportunties tab
- Make ads more relevant and useful with new ad formats such as Ad Sitelinks, Product Listing Ads, and mobile ad formats like Click to Call Phone Extensions
- Help you make smarter decisions with AdWords Campaign Experiments and just-launched Multi-Channel Funnels in Google Analytics
The DoubleClick Search team showed attendees how the new DoubleClick Search V3
makes it faster and easier to manage large search campaigns across
Google AdWords, Microsoft adCenter, and Yahoo Search Marketing. Large
advertisers and agencies are already taking advantage of the improved workflow and reporting features in V3, while revamped bid optimization features have helped improve the return on investment from their campaigns.
makes it faster and easier to manage large search campaigns across
Google AdWords, Microsoft adCenter, and Yahoo Search Marketing. Large
advertisers and agencies are already taking advantage of the improved workflow and reporting features in V3, while revamped bid optimization features have helped improve the return on investment from their campaigns.
We hope to see you at a future event. In the meantime, visit the Ad Innovations pages and the DoubleClick Search blog to stay on top of new features and share your feedback.
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David, a Googler, takes questions from SES attendees
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Devin, a Googler, demos the +1 button
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The DoubleClick booth is set up to welcome visitors.
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Kit follows up his talk about new features in V3
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Posted by Lauren Barbato, Inside AdWords crew
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